WHAT
WE DO
CORPORATE COMMUNICATIONS DEPARTMENT PLANNING AND MANAGEMENT
Many companies are unsure of how to assess, resource, build and manage their corporate communications function. As experienced former corporate communications department leaders, we counsel companies on their corporate communications structure – both internal and external teams. We also provide corporate communications management services such as budgeting and day-to-day management functions of departments and teams. We can also lead the search for and manage national or global PR agencies.
COMMUNICATIONS
PLANNING
Working closely with our clients, we develop strategic communications plans that meet our clients’ business and communication’s objectives.
STRATEGIC
POSITIONING
& MESSAGING
Our clients benefit from a position and messaging session. Leveraging this valuable information, we develop compelling key messages which are used throughout communications efforts.
MEDIA
RELATIONS
We know what resonates with the media. Leveraging our network of media contacts across Canada and the U.S., we capture the attention of reporters by offering them timely, newsworthy and relevant stories. Above all, we work with the media to ensure our clients’ stories are accurate and factual.
PRODUCT
& CORPORATE
LAUNCHES
Using creative approaches to garner offline and/or online attention, we successfully launch new companies or products. Through media relations, social media and consumer/media events, we have successfully launched a host of brands/companies.
SOCIAL
MEDIA
Our approach to social media begins with research. We conduct comprehensive audits of our clients’ and competitors’ social media presence. We build community. We offer useful, valuable information. We listen, engage in conversations, and if appropriate, promptly respond to posts related to our clients and competitors. We also train companies on social media best practices. Above all, we strike a balance (and in consideration of) clients’ social and traditional PR efforts.
INFLUENCER RELATIONS
We develop impactful and measurable influencer programs. Using paid and unpaid strategies, micro- and macro-influencers can drive engagement on owned channels, elevate the profile of internal SMEs, support earned media coverage, and more.
ISSUES/
REPUTATION
MANAGEMENT
Maintaining a positive reputation is important to our clients’ businesses. We develop proactive issues/reputation management strategies that support our clients’ business or brand goals.
EXECUTIVE VISIBILITY
& THOUGHT
LEADERSHIP
Working with company executives, we create compelling programmes that help raise their profile and in turn the profile of the companies they represent. Through speaking opportunities, media and social media opportunities, we develop and encourage a positive image for our clients’ executives.
MEDIA
TRAINING
Our media training prepares clients with the techniques to manage the toughest interview situations. We explain how the media works, and how to best communicate key messages in an interview situation. All training sessions use simulated interviews to provide clients the opportunity to practice the techniques they have learned.
WHO
WE ARE
Finnegan & Co. develops and implements communications strategies for technology companies to secure them impactful media coverage which helps drive their business forward.
Colleen Finnegan is the agency’s founder and President. Clients benefit from her experience as a consultant as well as corporate PR professional. As a consultant and eventual head of public relations for Yahoo! Canada she successfully drove media coverage of the company and its products in the Canadian market.
We work virtually with a network of dedicated communications consultants; a business model that makes us more flexible and efficient than traditional PR agencies. Our clients benefit from seasoned, senior counsel with a team that is tailored for every client.
With over 25 years in communications, we are experienced and results-oriented professionals with a proven track record of successful communications programs.
OUR WORK
Drone Delivery Canada
Commercial drone technology company, Drone Delivery Canada engaged Finnegan to develop and manage a media relations strategy for the launch of its largest commercial drone, the Condor. Using a combined media briefing event and targeted outreach across the country, we successfully drove coverage of the Condor launch with targeted national technology, business and related vertical media. Professionally staged launch photos from the event were also placed on the wire and were included in much of the coverage. These continue to be the top searchable images of the company’s drones on the web today.
